Stung by criticism - and £290 million in fines for manipulating Libor rates - Barclays has decided to create a culture of openness and honesty in the way it does business.
As well as Bob Diamond and a few of his cronies (who knew nothing of what was going on, of course) waiving their bonuses, the bank has decided to change its logo to more accurately reflect the way it does business.
Gone is the Barclays' eagle. It has been replaced by the Barclays' vulture.
The slogan for 2012 "Quietly conquering the world of finance" will also be replaced by the more honest slogan "filling our pockets out of yours."